Improving Your Brand’s Packaging

• As the first and often fleeting interaction that a brand has with a potential customer, its packaging condenses the most important features of the brand and product into an easily digestible form.
  
• Visual design has always been a key component of great packaging, but as our time spent online increases and tactile interaction with products decreases, brands are focusing even more heavily on what you see.
• They’re also considering sustainability and accessibility, values that modern shoppers have become less willing to compromise on.
• The best packaging gives you a crash course about the brand, makes it easy and intuitive to use the product within, and does more good than harm for the environment.

In today’s busy, cluttered world, brands have just a few seconds to make an impression. Fail to capture the ounce of attention that makes us linger in front of a product, and they’ve lost a potential customer.

Before you even touch the product itself, brands have the opportunity to draw you in with their packaging. If a product is a full-length novel, then its packaging is the condensed, SparkNotes version, helping you decide whether you want to investigate further and commit to a purchase.

But shoppers aren’t only judging a book by its cover. They also want to know what the cover is made of.

“Packaging is increasingly the intersection of two major trends: e-commerce growth and concerns around climate change.” – Mike Newman, CEO of Returnity, a company that custom-designs reusable shipping bags and boxes. He notes, “Consumers continue to increase their e-commerce spend. At the same time, they are more aware of and concerned about the resulting packaging waste, resource consumption, and climate change it creates.”

As online competition heats up and shoppers expect products and brands they buy to align with their values, packaging is adapting accordingly.

How do you make your business stand out from other competitive brands? BestPack has a few suggestions to improve the way you package your products as well as your environmental impact.

Suggestions to Enhance Your Packages:

• Pack to Fit – As time becomes crucial for many companies, they resort to using only one or two box sizes to ship, regardless of how big or small the product is. Packing your products with the right sized box provides the customer with an easy unboxing experience but also shows that your company is environmentally conscious.
• Branded Packaging – Lack of branding is just another lost opportunity to advertise yourself to potential customers. Simply having your logo, signature color, or an eye-catching graphic will make your package distinguishable among other packages.
• Sustainability – Environmental responsibility is a growing trend for millennials today and they are looking for companies that will take the extra step to protect the planet. Making sure that your packaging products are eco-friendly will show how sustainable your company is and give your customers another reason to order from your company.

Stand Out of the Crowd with BestPack Automation & Innovation:

Whether you’re new to the automation game or have an existing automated setup, BestPack has a solution for you! With over 120+ carton sealers, high-speed erectors, and unique taping solutions, we guarantee that choosing BestPack will help save on packaging costs, improve efficiency, and enhance your packages.

Wasteful shipping has become a growing controversy for many companies. Customers would receive huge boxes for an item that can fit in the palm of your hand. Fortunately for you, BestPack has developed many solutions to stop wasteful shipping and be more mindful of the environment.

The BestPack ELVS is a machine designed to help you cut costs and time spent on your packaging line. This carton erector/bottom sealer is designed to help you take your cartons and quickly erect them, seal the bottom seal and move it along your packaging line, ready to be filled and sealed. This machine reduces time and labor spent erecting your boxes significantly and is arguably the most efficient machine in this arena.

Our RS Random Sidedrive is an excellent solution for companies looking to minimize dimensional weight and seal multiple sized boxes at high speeds. Stop shipping in an over-sized box and ship your product with the right box size. You not only provide your customer with a better unboxing experience but you also save on shipping costs!

Bold & catchy graphics! If you’re not branding yourself, you’re missing out on opportunities to get more customers! BestPack has you covered with our Custom Printed Tape (available in surface & lock print). Give your packages a professional advertising appeal that distinguishes your package from the rest. Never miss out on another lost opportunity again.

Recycled material is the wave of the future! With an excess of waste in the world it is our responsibility to make sure that we reduce our carbon footprint whenever we can. For you, it could start with your packaging materials! BestPack has developed, a specially formulated tape that works well with 100% recycled corrugated cartons – BG Tape. Manufactured in an environmental certified facility, it has the high tack properties that hot melt users like and the protective properties to withstand extreme hot and/or cold temperatures. On top of that, using a BestPack carton sealer can also reduce your carbon footprint due to their long lasting durable materials.

If you don’t think that shipping packages affects your business, think again. Impress your customer base with enhanced packaging from using the right sized boxes, eye-catching branding and eco-friendly solutions. BestPack automation and innovation has you covered for all your packaging needs.

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