It’s already November. Let that sink in for a moment. We are roughly 3 short weeks away from Black Friday and the December gift-giving season is just around the corner. With this year’s holiday shopping comes the anticipation of highest ever sales, both online and in stores – per Deloitte’s Annual Forecast.
The big question is: are you ready?
If not, then we have some things to discuss to help you prepare and get you ready for next year’s Black Friday. It’s time to capitalize on the huge boom that occurs in sales throughout this period and reach those profit targets you’ve been dreaming of for your business.
For many companies, Cyber Monday and Black Friday are anticipated as the biggest sales event in their calendar year.
Cyber Monday in 2018 alone brought in over $7.9 billion in revenue, thus becoming the highest U.S. e-commerce sales day in history. In 2018, Black Friday accounted for $6.2 billion in revenue and the average order value across the U.S. was $138.
Cyber Monday and Black Friday both take place in a single fast-paced week filled with promotions, discounts and, hopefully, a lot of sales and a lot of products heading out the door to consumers. It is vital to prepare your business for this and for the rest of the holiday shopping period through Christmas.
The National Retail Federation said it expects holiday retail sales during November and December to increase roughly 4% over the 2018 highs. Excluding automobile dealers, gas stations and restaurants, the average increase each year in November and December sales have been 3.7% over the last 5 years.
That includes online and other non-store sales, which the retail group expects to increase by 11% to 14% from last year, or $162.6 billion (2018) to $166.9 billion (2019).
Matthew Shay, president of the retail group, said the U.S. economy is slowing due to “considerable uncertainty around issues including trade, interest rates, global risk factors, and political rhetoric.”
Still, he said, consumers “are in good financial shape, and retailers expect a strong holiday season.”
Some retailers don’t fully realize the speed at which their popular products will fly off the shelves on Black Friday. You need to be fully stocked and then some. Every step of the processes that get those products in front of customers needs to be audited, tested, optimized, then tested again. The earlier you identify errors along the way, the more effectively you can address and rectify them.
A primary area that can easily be improved for most brands is the entire packaging and shipping process. This is where BestPack comes in. Through the use of BestPack automation for your packaging and shipping lines, your brand can increase its ability to get products out the door in a much smoother and timely fashion.
Here at BestPack we specialize in helping brands increase their customer satisfaction and improve their ability to stand out from the crowd. By providing packaging solutions to companies, we are able to help them automate their packaging line, increase cost-efficiency, and lower a company’s carbon footprint. Overall, this enhances the customers’ interface with the company and its product.
How to prepare your business for the upcoming shopping rushes:
The ELVS Carton Erector:
The model ELVS is an innovative, high-performance carton erector/sealer. This erector is built for heavy usage with quick and simple carton size changeover. Able to erect up to 15 cartons per minute, this could help to increase the speed and efficiency of your production line significantly while maintaining a small footprint in your production line. If you are looking for a simple yet heavy-duty built carton erector, this is a must-have system.
An Incredible Bundle:
The following two machines work best in conjunction and we have created a special to help you and your brand take advantage of these two pieces of equipment, which helps you to save up to $1,392.
The RS22 Random Carton Sealer:
The BestPack RS22 is a semi-automatic random tape carton sealer built for efficiency and rugged dependability. This machine easily seals a wide range of random carton weights and sizes. Able to effectively seal very light to very heavy cartons, and is able to seal up to 15 cartons per minute. BestPack’s RS22 sealer is a workhorse and the most flexible unit in our random sealer product line. This machine can be customized to cater to your business’s specific needs and applications, such as pre-position for uniform carton sizes, safety gates, adding an optional low tape/no tape/no cut sensor, elongated masts and more!
The RS20 Random Bottom Carton Sealer:
The BestPack RS20 is a semi-automatic random tape carton sealer designed just like the RS22 above but is specially adapted to seal the bottom of randomly sized boxes so that they are ready to be filled. This machine easily seals a wide range of random carton weights and sizes. Able to effectively seal very light to very heavy cartons, and is able to seal up to 15 cartons per minute.
The great thing about the RS22 and the RS20 is how these machines can be customized to cater to your business’s specific needs and fit into your existing packaging line. We can help enhance these machines with a preposition option that helps to center the packages right before sealing to offer an even and perfect seal by letting the user adjust the mast height to whichever specific height they would like either through a foot pedal or setting it at a preset height. We also offer safety gates that prevent injury from the internal moving parts of the machine, a low tape/no tape sensor to alert you when the tape is running low for changing or not applied on the box, elongated masts and more! All it takes is a conversation to determine exactly what your needs are! Let’s find the ideal solution for you now! Our customer representatives are standing by!
To say that our machinery and solutions are considered among the best available in the market to help you get the best results for your packaging line is an understatement. Couple this with the fact that this is also a great tax write-off for 2019 and a solid investment into your brand for the future and the next shopping rush – you should definitely contact us today so we can discuss these products or others with you and help you enhance your packaging line today!
